Iron Source Ad Quality Tools Ad Quality Solutions

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Quality Rating is a metric utilized by Google, Yahoo! (called Quality Index), and also Bing that influences ad rank as well as price per click (CPC) of advertisements.
To identify the position of the advertisement on an online search engine, each ad is designated utilizing a process which takes into consideration the bid and the Quality Score. Ads are then detailed in descending order based upon the outcome of that equation. The exact weight of Quality Score versus proposal has actually not been revealed by any of the significant search engines, and also each firm has actually mentioned that they schedule the right to consistently readjust their ranking approaches.
In late 2008, Google revealed that Quality Rating was made use of to establish which ads it would certainly show above organic outcomes, which an excellent quality rating could in fact trigger advertisements to leap over advertisements with lower quality scores that would otherwise not merit that prominent positioning.

[Eye News 24 Moon Young Soo Chae] Iron Source has been announced on the 14th that it expanded the solution of Ad Quality (Ad Quality , which is an ad quality tool.

The company explained that the company has acquired the Global Ad Quality Measurement Platform ‘Blessed (Soomla), which has been covered by the ability to see the information on the advertisement provided by the user to the user.

With this upgrade, developers help them identify and understand unusual indicators that do not match other indicators of the app through Quality CTR (QCT) functions.

It also supports all ads with ‘gallery format’ and supports all advertisements intuitively. You can also block ads that you do not want to publish directly to the advertisement network to prevent it from being displayed again in your app.

Omer Kaplan Iron Source Co-founder and the highest risk management officer said, I am very pleased to help you identify and manage advertisements that app developers inhibit users’ experiences, and Ad Quality Solutions Based on the provisions and data, it consists of two parts that support improvement and optimization work, and it has increased more complete through this solution upgrade.